Ice Cream & Frozen Yogurt

Blue Bunny Hops into Freezers at Home with Soft Serve Twist Cones

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For consumers looking to enjoy soft serve frozen treats direct from their home freezer for the first time, Blue Bunny’s new Twist Cones in four-packs are now being listed at supermarkets and other grocery stores in the United States. Flavors include Chocolate Vanilla, Strawberry Cheesecake and Chocolate Peanut Butter.

“We’re super excited to launch this disruptive innovation, bringing the fun of soft serve into homes across America, The response has been outstanding, as 88% of consumers who tried our Twist Cones found them to be different from other cones available at stores today.” said Jeremy Hrynewycz, brand director of Blue Bunny, which is produced by Le Mars, Iowa-headquartered Wells Enterprises.

Also debuting this summer is a new flavor to Blue Bunny’s line of Load’d Cones: Salted Caramel Pecan.The new SKU is packed with “ooey-gooey” salted caramel and fudge swirls, mixed with pecans and chocolate flavored sea salt bunnies for a sweet and salty crunch.

Founded in 1913, Wells Enterprises, Inc. is the largest privately held, family-owned ice cream manufacturer in the United States. It produces more than 200 million gallons of ice cream per year and distributes products in all 50 states.