Baked Goods & Desserts

Brakes Heats Up Vegan Dessert Offerings with Traditional Puddings 

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A new range of British-made classic hot pudding dessert squares including Syrup Sponge, Raspberry Jam and Sticky Toffee Pudding, has been introduced by Brakes in the United Kingdom to appeal to the vegan market. The frozen products are pre-cut rather than from an individual mould to achieve a more rustic, homemade appearance.

The desserts were launched following research which showed that, while consumers increasingly want vegan products, they also want familiar, nostalgic comfort food, a trend which has been driven by the coronavirus pandemic and Covid-19 health crisis.

“We’ve developed a fantastic range of puddings, which taste out of this world,” proclaimed Matt Lake, senior product development manager and innovation lead for the Ashford, Kent, England-based company, a subsidiary Houston, Texas, USA-headquartered Sysco Corporation. “The growth in vegan products has been exponential and it shows no signs of stopping.  It’s important, particularly in these difficult times, that we help our customers to capitalize on as many opportunities as possible and having a range that exceeds expectations of vegans and non-vegans alike is an important part of that.”

Lake added: “We know that 15% of vegans struggle when eating out and one in five miss non-vegan foods.  So, this range is perfect addition to the menu, offering desserts that generations of people have loved and now everyone, including vegans, can continue to enjoy.”

With Veganuary in full swing, Brakes has also launched a free webinar and made it easy to access inspirational recipe ideas with a new vegan inspirations webpage, which is ideal for operators looking to capitalize on the increasing popularity of vegan food not only in January, but also throughout the year.  The webinar is part of the Virtual Winter Food Festival available at: