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Brakes Launches Support Package for Upcoming Veganuary in Great Britain

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A comprehensive support package to help customers take advantage of Veganuary 2023 sales opportunities has been rolled out by Brakes, the Ashford, Kent, England-headquartered wholesale distribution unit of Sysco GB. The campaign will see the number of vegan alternatives grow to more than 350 products, including a range of new frozen items such as Brakes Vegan & Gluten Free Blackforest Dessert.

With consumers increasingly considering plant-based options, both for meat-reduction and sustainability reasons, this coming Veganuary is likely to provide operators with an opportunity to drive incremental income. Brakes has created a range of calorie-counted, nutritionally analyzed menu options to add stand out vegan dishes to any menu.

In addition, there is a variety of video content with hints and tips to increase plant-based options on the menu on a new vegan hub at Brakes has also debuted promotions on both branded and own label products throughout December and January to help foodservice operators make the most of Veganuary.

“We’ve created our most comprehensive package for Veganuary to date, as we see an increasing number of chefs wanting to add menu options for January, said Mandy Van Hagen, sector marketing manager. “Although January has become a focal point for vegan food, we are very focused on making sure that we have a range that works throughout the year.”

She addd: “Eating a plant-first diet is one of the biggest changes we can make to help tackle climate change. For some operations, food can contribute more than half the carbon footprint, with animal proteins being the most carbon intensive. At Brakes we’ve committed to training our sales colleagues a

As Britain’s leading national broadline supplier, Brakes delivers high quality food products from its nationwide network of distribution centers to many of the nation’s popular pubs and restaurants, as well as schools, caterers, care homes and hospitals. The company employs approximately 8,000 people servicing more than 20,000 customers from 30 distribution centers across the United Kingdom.