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British Frozen Food Federation Hails Success at IFE Exhibition in London

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The British Frozen Food Federation (BFFF) is celebrating the success of the association’s “Frozen Food Member Pavilion” at the March 20-23 International Food and Drink Event (IFE) 2023 art ExCel London. Members exhibited together at the first ever Frozen Food Member Pavilion, showcasing the quality of innovative frozen product lines.

Heavy traffic into the pavilion left exhibitors needing to source more stock after just one day, having experienced an exceptional number of visitors throughout the first day, which continued for the rest of the event.

Rupert Ashby, chief executive of the BFFF commented: “Frozen food has been under-represented at IFE in recent years, so it was incredible to see the success of our pavilion. This year’s success goes to show that frozen food is growing in popularity due to its high quality and great taste, so the ‘frozen boom’ we predicted at the start of the year is showing no sign of slowing.”

BFFF members showing their stuff at IFE included Cargill, Meadow Vale Foods, Seafish UK, Sea Products International, SFC, VIČI and Visual Foods. Samples from exhibiting companies were served at the Frozen Food Member Pavilion, allowing visitors to try some of the nutritious, creative and tasty frozen products available now in supermarkets and restaurants across the United Kingdom.

Ashby also appeared on the Sustainability Stage with Nomad Foods to discuss what sustainability means for the frozen food industry, whilst head of technical Denise Rion spoke with IGD on the Innovation and Trends stage about the prospects for frozen food in 2023.

“In conjunction with the Frozen Food Member Pavilion, our seminars highlighted the unmatched sustainable benefits of frozen food, gave examples of the huge strides being made by our members to achieve their sustainability targets, and showed that the frozen aisle is full of tasty, nutritious and affordable products,” said Ashby. “With estimated visitors in excess of 25,000 at IFE, I enjoyed the questions and had many positive conversations during our talks and at the pavilion about all things frozen food.”

The British Frozen Food Federation’s success at this year’s IFE comes during the celebrations for the association’s 75th anniversary. During the past 75 three-quarters of a century the BFFF has consistently represented the interests of the frozen supply chain at the highest levels of industry and government, whilst also promoting the benefits of frozen products to consumers.