Accessibility, distinctiveness, inclusivity and convenience were key inspirations behind recent packaging logo innovations at Crescent Foods, the certified hand-cut halal poultry and meat products maker headquartered in Chicago, Illinois.
Specific to its chicken product packaging, the rebranding features a new look designed to stand out in crowded retail merchandising cases, as well as consumer benefits including:
• Individual product names, prominently displayed, with big, boldface type and enhanced photography, to help shoppers more quickly identify the items they seek.
• A QR code on packages that reveals 30-minute, quick and easy recipes when scanned, for a smoother shopping trip while in-store, and when buying all necessary ingredients.
• Resealable bags for IQF products feature on-package recipes and easy meal ideas.
• Saddle packages for club stores that are easily and neatly stored in the refrigerator or freezer and offer value through “use today or store for later” convenience.
• Clear, recycle-ready plastic trays provide a near 360-degree view of the quality, trimmed chicken inside.
• Protein per serving is prominently displayed to conveniently meet nutritional and dietary needs.
Among the rebranded products are Breaded Chicken bags (pictured above) containing breast fillets, breast nuggets and breast breaded tenders with no added preservatives, fillers or MSG.
Also featured are IQF bags (seen below) containing thin-sliced boneless skinless chicken breasts, boneless skinless chicken thighs, and chicken wings (flats and drumettes).
All poultry raised for Crescent Foods products is raised humanely on 100% vegetarian diets without antibiotics. The company’s lamb and beef is sourced from pasture-raised animals, with no added hormones.
Crescent Foods’ offerings are widely available in supermarkets and club stores across the United States, with distribution expanded at Costco, Walmart, H-E-B and Kroger.
