Ice Cream & Frozen Yogurt

Freeform and Carvel Ice Cream Shake Up ‘Hocus Pocus’ in Spooky Season

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Walt Disney Television’s Freeform multinational basic cable channel has joined forces with Carvel Ice Cream in the United States to offer a special treat to celebrate the network’s annually anticipated “31 Nights of Halloween” movie lineup. In honor of the crowd favorite film “Hocus Pocus” and its airings during “31 Nights of Halloween,” Burbank, California-based Freeform and Atlanta, Georgia-headquartered Carvel conjured up the ultimate bewitching “Hocus Pocus Shake” for fans nationwide.

Carvel customers can find the “magic potion” of the chain’s signature vanilla soft-serve ice cream mixed with Oreo Cookie pieces, topped with whipped cream and Halloween sprinkles, served in a 31 Nights of Halloween X Hocus Pocus limited edition cup, from Sept. 28 – Nov.1, 2020. For those who want the treat delivered straight to their door during movie marathons, the “Hocus Pocus Shake” can also be sourced from third-party delivery providers.

“One of our favorite times of the year is upon us,” said Dalia Ganz, vice president of social media, digital marketing and synergy at Freeform, “We teamed up with Carvel to share our love of Halloween tricks and treats with consumers and get them even more excited to watch their favorite Halloween movies on Freeform.”

“Carvel fans look forward to our holiday specialty shakes and we are thrilled to bring even more seasonal excitement to our shops this year with our Freeform collaboration,” said Nicolle DuBose, Carvel’s chief marketing officer. “The 31 Nights of Halloween Hocus Pocus shake is not only a delicious treat but the limited-edition cup only makes it sweeter for guests to enjoy as they watch their favorite Halloween movies!”

The special shake is now available at all full service Carvel locations and select express outlets within the following states and territories: California, Florida, Maryland, New Jersey, New York, Pennsylvania, Puerto Rico, Virginia.