Froneri is launching an indulgent, super premium plant-based ice cream brand in the United Kingdom and Finland that the Leeming Bar, North Yorkshire, England-headquartered company says is “wildly delicious, helps save endangered wild cats and encourages its consumers to find their wild.” RØAR is especially being promoted to appeal to consumers with “a conscious mindset, social responsibility and caring for animal welfare.”
Research has found plant-based meal occasions have risen 37% in the past four years. At the same time an increase in consumer demand has seen a 92% rise in plant-based meals being eaten by non-vegans. Responding to this growing trend, the RØAR brand is being aimed at an audience that embraces a balanced lifestyle but is also looking to indulge while still making responsible food choices. As a result, a combination of high-profile endorsements, outdoor, online, social media and in store activations will all support the launch further.
RØAR marries high quality plant-based ingredients with the tasty flavors of Hazelnut, Coconut and Chocolate. The range does not contain palm oil and all cocoa is UTZ Certified. Three flavors are initially being launched, as described below.
Hazelnut Chocolate Cookie
This decadent and luxurious treat features hazelnut paste combined with handpicked raw salted hazelnuts and indulgent chocolate cookie pieces made with cocoa.
Coconut Mango Passion Fruit Oat Cookie
Creamy and tropical, this coconut-based ice cream with a mango and passion fruit swirl is accented with hint of lemon and combined with generous crunchy oat cookies.
Hemp Seed Chocolate Brownie
Far out, man! This chocolate ice cream special is made with a cocoa base generously packed with large chunks of chewy chocolate brownie and hemp seeds.
RØAR’s animal welfare connection expands beyond ingredients, as Froneri has a long-term partnership with Panthera supporting the Tigers Forever fund. Panthera, said to the only organization in the world devoted exclusively to the conservation of the world’s wild cats, is working to increase tiger numbers by at least 50% over a ten-year period. As a financial sponsor of Panthera, RØAR supports all its initiatives on education and awareness.