Fruit Appetizers and other frozen products from the Frostkrone Food Group were showcased at the Archer Daniels Midland (ADM) booth (B6-29 in Hall 6) during the February 16-20 Gulfood show at the Dubai World Trade Centre in the United Arab Emirates, as the companies are jointly developing sweet finger foods together.
“This was an excellent opportunity for us to present our diverse and innovative street food products at one of the most important food trade fairs in the Middle East. We thank ADM for allowing us to be able to present ourselves there together with them,” said Frédéric Dervieux, chief executive officer of the Rietberg, Germany-headquartered Frostkrone Food Group.
Frostkrone’s bite-size Fruit Appetizers, featuring delicate dough coating enrobing a fruity filling, are offered as a finger food dessert that may be served either hot with ice cream or as a sweet snack. Varieties include Cherry, Apple & Cinnamon, Blueberry & Vanilla, and Mango & Passion Fruit.
Among other street food items that Frostkrone promoted at the show were Mozzarella Sticks, Chili Cheese Nuggets, Camembert Bites (served with a sweetish cranberry dip), and Lava Bites (creamy cheddar cheese and red jalapeños encapsulated in crispy batter).
“We develop finger food innovations that meet current nutritional trends, as well as our customers’ wishes,” said Dervieux. “Some of our products are halal-certified.”
More than 100,000 visitors and over 5,000 exhibitors from around the world registered to attend Gulfood before news of the deadly coronavirus (Covid-19) breakout in Wuhan, China began disrupting the travel plans for many people. As this story was being filed the day before Gulfood’s scheduled kickoff, Egypt confirmed its first case of the coronavirus in the country, bringing the total cases in the Middle East and North Africa to 9, including 8 in the United Arab Emirates.
The spread of the highly contagious disease, which thus far has been officially attributed to at least 1,523 deaths and 66,492 confirmed cases in the PRC and 695 cases and four fatalities elsewhere in the world, including one death in France, has resulted in the cancellation or postponement of virtually all trade shows in China for the foreseeable future. In Europe, the February 24-27 Mobile World Congress in Barcelona, the world’s biggest phone show, was called off after a number of major exhibitors bowed out due to fear of exposure to the coronavirus.
On February 15, in a move to prevent the further spread of coronavirus in the PRC, China’s capital city imposed a 14-day self-quarantine on people returning to Beijing from extended Lunar New Year holidays. Persons not complying are subject to punishment. According to a report in the Nikkei Asian Review, “It was not immediately clear how the restriction would be enforced or whether it would apply to non-residents of Beijing or foreigners arriving from abroad.”