It’s what’s inside that counts. That’s an increasingly popular consumer mantra when it comes to choosing groceries.
From probiotics and Omega-3 fatty acids to hemp and blueberries, ingredients that offer added benefits to support immunity, gut and brain health, energy levels, and stress management are in high profile these days.
In response to growing demand for healthy-eating products, the Private Label Manufacturers Association (PLMA) has announced that a wide array of on-trend ingredients will be featured in exhibits at its 2021 in-person Private Label Trade Show, set for November 14-16 in the Chicago suburbs of Rosemont, Illinois.
The global functional food industry is expected to be worth $268 billion in 2027, up from $178 billion in 2019, according to Allied Market Research.
Now more than ever, consumers seek out value-added food and beverages as a first step to taking control of their health. Functional ingredients have become a competitive advantage for store brand marketers.
Supermarkets, drug stores, club stores, mass merchandisers and other food retailers have expanded their assortment of store brand products that herald ingredients with functional benefits. Among the ingredients in the spotlight are almond butter with chia, elderberry, pomegranate and other highly nutritious fruits.
“Shoppers desire products containing ingredients that support their health and well being. They choose store brands because there has been tremendous ingredient innovation that promotes a healthy lifestyle,” said PLMA President Peggy Davies. “The Private Label Trade Show will reflect this powerful trend.”
Headquartered in New York City, the Private Label Manufacturers Association is a non-profit organization founded in 1979 to promote the store brands industry. It represents 4,500 member companies in more than 75 countries. In addition to annual, trade shows in Chicago and Amsterdam, PLMA offers its members annual Leadership and Washington, DC conferences, executive education and professional development programs, original consumer and market research, and quarterly category and channel sales data from Nielsen.