Gardein, a unit of Chicago, Illinois-headquartered Conagra Brands, is adding new sizzle to its plant-based burger range with the debut of the Ultimate Plant-Based Burger. The frozen product looks, cooks and smells like real meat.
Burgers are the point of entry to the meat-alternatives category for many consumers, as an estimated 70% of new buyers make a burger their first purchase. Gardein has designed the Ultimate Plant-Based Burger to mimic the taste and texture of genuine beef, with no soy ingredients and no GMOs.
“If you’re going to be a leader in meatless meals, serving a great-tasting burger is a must,” said Tara Rozalowsky, vice president and general manager for Gardein. “We’re incredibly proud of the delicious, meaty taste of our new Gardein Ultimate Plant-Based Burger, and we can’t wait for consumers to fire up the grill and enjoy their first bite.”
Made from pea protein, the product is a good source of protein, with 19 grams per serving. Weighing in at four ounces each, the patties are the latest addition to Gardein’s menu of plant-based alternatives to meat and fish. Other offerings include Meatless Meatballs, Chick’n Tenders, Crabless Cakes and more.
The Gardein Ultimate Plant-Based burger will be sold in the freezer sections of grocery stores and mass retailers throughout the United States. A six-pack will be available for a MSRP of $12.99, while a two-pack will be sold for $4.49.