Ice Cream & Frozen Yogurt

GoodPop Debuts ‘Hip to be Square’ Oat Milk Fudge n’ Vanilla Squares

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GoodPop has launched Fudge n’ Vanilla Squares, which are positioned as the first plant-based and gluten-free frozen dessert square on the retail scene in North America. Featuring a creamy vanilla oat milk ice cream square coated in a chocolate fudge shell, it’s the latest product in the Austin, Texas-based company’s “cleaned up classics” line.

Now available at Whole Foods Market, Sprouts Farmer and online at the GoodPop shop, the product has only 10 grams of sugar and 130 calories per unit. The squares are kosher, and made with only fair trade, non-GMO ingredients. Four come per box and the suggested retail price is $4.99 to $5.99.

“We love reinventing classic nostalgic favorites with better-for-you ingredients, which means they have a much shorter ingredient list and are allergen-friendly, but without sacrificing taste,” said Daniel Goetz, the company’s founder and chief executive officer. “We wanted to recreate a treat similar to a certain foil wrapped iconic frozen square, but with cleaner ingredients that still tastes delicious. We’re proud of the result with our Fudge n’ Vanilla squares.”

Consumers in the United States are seeking more dairy free options, and according to SPINS data, plant-based novelties (any treat on a stick, cone or sandwich) grew market share of the total frozen desserts category by 35% in 2021.

“With plant-based novelties being the fastest growing segment in the ice cream category and consumer feedback showing demand for better-for-you frozen desserts, the time was right to take our philosophy and elevated sourcing standards to expand beyond the pop and create our version of classic ice cream squares as we continue to redefine the frozen novelties category,” said Rahul Shah, president and chief operating officer.