Butter Cookie Cone is the Häagen-Dazs brand’s newest innovation in the United States market. The product features a thick, crunchy butter cookie rolled into a cone. It has all the characteristics of a traditional butter cookie made with butter, sugar and flour, ‘but with more personality, style and attitude,” boasts a press release issued by the manufacturer, Oakland, California-based Dreyer’s Grand Ice Cream.
The cone, which contains Rainforest Alliance-certified cocoa,
is lined with rich chocolate inside and filled with vanilla, strawberry, chocolate and coffee ice cream. From there, various combinations of decadent sauces such as raspberry, chocolate fudge, espresso or caramel are drizzled on the ice cream and sprinkled with indulgent toppings like cookie pieces and delicate chocolate curls.
“Häagen-Dazs is anything but ordinary and we wanted to bring an extraordinary innovation to our consumers this year that delivered on handheld ice cream trends across the dessert industry,” said Elizabell Marquez, chief marketing officer of Dreyer’s Grand Ice Cream. “Frozen snacks have experienced explosive growth over the years and as category leaders, we recognized an opportunity for the Butter Cookie Cone to deliver on next level indulgence consumers desire.”
Distributed in four-count packages priced at $8.99, the cones are now available in select retail stores, with full national distribution expected by April 2023. Details about ingredients, follow:
• Vanilla Butter – Madagascar Vanilla ice cream topped with rich caramel sauce, chocolate curls and cookie pieces
• Strawberry Butter – Strawberry ice cream topped with white chocolate curls, a tangy raspberry sauce and cookie pieces
• Chocolate Butter – Milk Chocolate ice cream topped with chocolate fudge sauce, chocolate curls and cookie pieces
• Coffee Butter – Coffee ice cream topped with espresso fudge sauce, roasted almonds and cookie pieces
All varieties of the Butter Cookie Cone will be front and center throughout the year as part of the brand’s #ThatsDazs campaign, where the next evolution of Häagen-Dazs tastemakers will be among the first to test the innovation.
“This is just the beginning of the Butter Cookie Cone,” said Rachel Jaiven, head of marketing. “We look forward to delighting existing and new Häagen-Dazs fans with this decadent new cone experience that is incredibly delicious and unique.”
In the United States, Häagen-Dazs operates under Froneri, an ice cream-focused joint venture Nestlé created in 2016 with PAI Partners. Froneri conducts business under the Dreyer’s Grand Ice Cream banner in the USA.
