McCain Foods has launched Baby Hasselbacks in the United Kingdom featuring slow-baked skin-on, pre-sliced whole baby potatoes drizzled with vegetable oil. Priced at £3.69 and distributed in 653g bags, the gluten-free frozen product comes with sea salt and cracked black pepper sachets and is now available at Co-Op, Waitrose, ASDA, Tesco, Sainsbury’s, Morrisons and Iceland stores across Britain.
“We can all fall into the trap of repetitive weeknight meals, so we’re really pleased to launch this fantastic new product,” said Mark Hodge, McCain’s vice president of marketing in the UK. “We’re helping our customers to add restaurant quality foods to their home cooked meals, in a matter of just minutes. The range is perfect to accompany a variety of meals whether it is a relaxing evening in after a long day or to add something fun and different to family mealtimes.”