Ice Cream & Frozen Yogurt

Hudsonville Ice Cream Introduces Novelty Bars in Retail Four-Packs

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Holland, Michigan-based Hudson Ice Cream has launched a novelty bar product line available in Strawberry Shortcake, Salted Caramel and Vanilla Milk Chocolate flavors. The range is available at retail stores throughout the United States. Four 89ml bars come per pack, which is typically priced at between $4.88 and $5.49.

“Our new novelty bars are the result of listening to our devoted customers,” said Rob Heider, chief marketing officer. “Our fan-favorite ice cream recipe made with real ingredients has remained largely unchanged since 1926, and we’re thrilled to bring that same great Hudsonville quality to ice cream bar lovers.”

In addition to strawberry ice cream, the Strawberry Shortcake offering features fluffy yellow cake pieces dipped in smooth white chocolate coating. The Vanilla Chocolate bar is dipped in a rich milk chocolate shell, and the Salted Caramel option is accented with a swirl of salted caramel, dipped in milk chocolate coating

Hudsonville’s latest rollout follows the family-owned company’s recently debuted “Go to Town” marketing campaign to communicate the brand’s accessibility at national supermarkets and grocery stores.