Private Label

Iceland Revs Up Classic Cadillac to Launch of Ed’s Easy Diner Line in UK

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Marking the debut of the Ed’s Easy Diner range of frozen products, the Iceland Foods retail chain in the United Kingdom sidelined its usual delivery vans on September 1 in favor of a classic American 1959 Cadillac DeVile to appropriately roll out star-spangled American diner-style dishes that are now available in stores and online.

The exclusive assortment features 19 products including the Mac N Cheese Burger (£2.50, 237g), Classic Hot Dog (£2.50, 225g), Smokey Joe Burger (£2.00, 209g) and Chilli Dog (£3.00, 275g).

Consumers with a sweet tooth can also enjoy the delights of iconic American diner-style breakfast  dishes with the likes of Bacon & Maple Syrup Pancakes (£2.00, 155g), Breakfast Muffin (£2.00, 170g) and Diner Berries & Choc Pancakes (£2.50, 200g).

Iceland Foods, a private label retail specialist retailer operating more than 950 stores in the United Kingdom, offers free next day delivery on orders over £35, and a Home Delivery service in many of its high street stores, providing in-store customers the choice of a same-day home delivery.