Tyson Foods’ Jimmy Dean brand is launching two faux meat frozen breakfast offerings at supermarkets and other retail stores in the United States: the Jimmy Dean Plant-Based Patty, Egg & Cheese Croissant Sandwich, and the Jimmy Dean Delights Plant-Based Patty & Frittata Sandwich.
Available at Sam’s Club locations nationwide, the Croissant offering features a plant-based patty made of soy protein and egg whites, American Cheese and whole eggs. Distribution is in 1.56 kg boxes containing 12 units.
Launching this coming Spring, the Jimmy Dean Delights Plant-Based Patty & Frittata Sandwiches feature a vegetable and grain patty made of soy protein, black beans, brown rice, quinoa and egg white topped with a spinach and egg white frittata and American cheese, all inside a whole wheat English muffin, providing 15 grams of protein and 280 calories per serving.
Crafted with the brand’s signature seasoning, both feature the same flavor of the classic Jimmy Dean and Jimmy Dean Delights breakfast sandwiches, but now with a plant-based patty.
A Breakfast Revolution
Demand for plant-based food options in the United States has grown exponentially, with retail sales up 148 percent over last year amid the onset of the novel coronavirus (SARS-CoV-2) that originated in China in late 2019 began measurably infecting North America in mid-March of 2020.
By the end of last year, a majority of Americans reported transitioning to a flexitarian diet, striving to incorporate more plant-based foods alongside their meat staples. Many Americans are also choosing breakfast time to incorporate plant-based options into their daily meal regimen.
“Plant-based foods are revolutionizing the way people eat across meal occasions, including breakfast,” said Scott Glenn, senior director of marketing for the Jimmy Dean brand. “As the protein breakfast leader, expanding our portfolio to provide people with alternative choices was critical. We also had to deliver the same signature flavor and quality people expect from our brand with the new sandwiches.”