KFF, a regional wholesaler based in Aylesford, Kent, England, has invested more than £3 million in its business to keep up with a 50% post-pandemic boom in sales. As well as offering a comprehensive frozen and ambient product range to foodservice operators, the company now also supplies fresh fruit, vegetables, meat and fish.
“As part of Sysco, we have the backing of the world’s leading foodservice company, which has allowed us to invest in the business to help us grow,” said Managing Director Phillip White. “Over the past couple of years we have refocussed to increase our local provenance, growing the number of Kent and South East producers that we work with.
“We’ve also spent £1 million upgrading our refrigeration, so that we can launch a much bigger ‘fresh’ range, adding more than 250 products, which means that our customers can now access even more products in one place from one supplier. And we’ve made it easier for customers to access the range with new apps and an upgraded website.”
KFF has increased the size of its site, taking a satellite warehouse next to the original Aylesford facility, so that it can carry a bigger range. The transport arm has benefitted from an investment of almost £2 million in fleet upgrades to more efficient vehicles.
“The result is already being seen, with a huge increase in sales compared with before the pandemic, and some fantastic feedback from customers on the new ranges,” concluded White.
