Like Meat, a Livekindly Collective brand, will be winging it at the annual Rose Bowl Fan Fest on New Year’s Day in Pasadena California, by offering samples of new Like Chick’n Wings in a custom LikeMeat “greenhouse” from 8 AM until 1 PM. Giving a nod to the Rose Bowl Parade’s display of plant-only floats, LikeMeat created a custom greenhouse for tailgaters to walk through as they try LikeMeat’s crispy, saucy, bone-free wings.
“Whether you’re tailgating, watch-partying or just armchair quarterbacking, Like Chick’n Wings are the perfect plant-based addition to football season,” said Emily Klooster, vice president of marketing.”
She added: ”We’re so excited to be a part of the Rose Bowl festivities this year and look forward to letting the Like Chick’n Wings speak for themselves during our sampling event. Football and wings are birds of a feather that flock together, so we know Rose Bowl attendees are going to love the authentic look, feel, taste, crackle and sauce we’ll be serving up. They won’t be able to miss us in our sampling greenhouse, which quite literally celebrates our love of all things plant-based.”
Gluten-free, certified plant-based, and made with non-GMO ingredients, Like Chick’n Wings also feature a pouch of vegan buffalo sauce in every retail pack. They are now available for purchase in the freezer aisle at 379 Sprouts Farmers Market stores from California and Arizona to Texas, Florida, New Jersey and 18 other states in the USA, and will be rolling out to additional nationwide supermarkets and grocery outlets in early 2022.
About LikeMeat and Livekindly
The Livekindly Collective was founded by Blue Horizon Group with a mission is to make plant-based living a new norm. Its member companies include Oumph!, No Meat, The Dutch Weed Burger, The Fry Family Food Co., Happy Chicken and Giggling Pig. They employing more than 500 people and distributing frozen and refrigerated products to over 40 countries.
