Louisville, Kentucky-headquartered Long John Silver’s, the quick service restaurant operator known for hand-battered fish and shrimp, recently made waves by debuting a new logo look that puts its chicken offerings in the forefront. Now, the chain is expanding the chicken lineup with the introduction of Chicken Wraps.
Available for a limited time at participating outlets in the United States, customers have a choice of Baja and Sweet Chili flavors. Long John Silver’s is also rounding out its limited time winter menu with the return of Mac and Cheese, topped with the brand’s signature Crumblies, and Red Velvet Cheesecake produced by The Cheesecake Factory Bakery.
Made with Long John Silver’s signature hand-battered Chicken Planks, the new Crispy Chicken Wraps feature coleslaw, Crumblies, and a choice of sauce, all wrapped in a warm tortilla.
“As one of the newest members of the crew, I have been blown away by the depth and deliciousness of the menu at LJS. The team told me chicken has always been one of Long John Silver’s best-kept secrets, and they were right,” said Laura Ellis, the company’s chief marketing officer. “The new Chicken Wraps take what guests already love — our crispy, juicy Chicken Planks — and make them even better by wrapping them up with bold new flavors.”
The chain is expanding its side dish options with a limited-time dish: Mac and Cheese with Crumblies. It features cavatappi noodles tossed in a rich and creamy white cheese sauce that are topped with Crumblies for an added crunch.
Meanwhile, Red Velvet Cheesecake is back just in time for the winter holidays. This popular dessert features red velvet cake topped with creamy, classic cheesecake, layered with rich cream cheese icing and whipped cream.
