The McRib, missing from the McDonald’s menu in the USA for the past eight years, will be back on the scene for a limited time starting December 2. The saucy, tangy, tender and tasty boneless pork sandwich topped with slivered onions and tart pickles has been unavailable in North America since 2012.
Initially introduced in 1981 after a year of test marketing, the product features a restructured pork patty shaped to resemble a miniature rack of ribs. While very popular with a core segment of diners from the get-go, it was reportedly not a big enough hit in volume terms to remain on menus fulltime after 1985. However, outside of the United States the McRib has been a permanent fixture at McDonald’s units in Germany since it was first rolled out.
But it would seem that pent up demand for the product in the USA has reached a point where the time for its long overdue return to the chain’s 14,000 restaurants has arrived.
“The McRib has been a beloved menu item at McDonald’s since its inception nearly 40 years ago,” said Vice President of Menu Innovation Linda VanGosen. “There’s nothing quite like the taste of the McRib.”
