McDonald’s Restaurants will be conducting a 12-week test of a new plant-based burger called the P.L.T., which stands for Plant, Lettuce & Tomato, at 28 units in southwestern Ontario, starting September 30. Priced at $6.49 CAD plus tax, the product is made with a Beyond Meat plant-based patty that has been crafted to deliver the kind of burger flavor customers are familiar with and appreciate.
“McDonald’s has a proud legacy of fun, delicious and craveable food – and now we’re extending that to a test of a juicy, plant-based burger,” said Ann Wahlgren, the fast food chain’s vice president in charge of global menu strategy. “We’ve been working on our recipe and now we’re ready to hear feedback from our customers.”
The P.L.T. is described on the McDonald’s website as “a delicious, juicy, perfectly dressed plant-based burger on a warm, soft, sesame seed bun with the iconic McDonald’s taste customers have come to love. Featuring a plant-based patty with no artificial colors, artificial flavors, or artificial preservatives, it’s a great-tasting ‘open wide and sink your teeth into it’ sandwich.
“During this test, we’re excited to hear what customers love about the P.L.T. to help our global markets better understand what’s best for their customers,” said Wahlgren. “This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations.”