My/Mochi has launched the first Dubai Chocolate Style Mochi Ice Cream in the United States. The Los Angeles, California-based company has created its own version of the product featuring creamy pistachio flavored ice cream, crunchy kadayif made from Turkish phyllo dough, and chocolatey bits wrapped in chocolate flavored mochi dough. Twelve 80-calorie pieces come per box.
“Grounded in a mission to encourage and enable people to take a moment of their day and taste the joy, we are always listening to our fans, scrubbing social media and thinking about unique experiences to give our consumers that nobody else can,” said Brigette Wolf, chief marketing officer of My/Mochi.
Dubai chocolate has become a stand-out flavor and major influence across many food and beverage categories – but hadn’t made its way to mochi ice cream until now. “We saw an opportunity to be the first to make that happen, and we couldn’t be more excited about this launch – from the product to the packaging to the retailers who are selling it.”
In fact, the Dubai Chocolate Style My/Mochi packaging is a departure from the traditional purple My/Mochi box, leaning into the emerald green color palette and luscious brown signature fonts that symbolizes Dubai chocolate. The product, currently available at select club stores in the United States, is set to to be listed at retail stores nationwide by the spring of 2026.
About the Company
My/Mochi, the original mochi ice cream brand in the USA, was founded in the 1990s by a Japanese baker and American entrepreneur who set up a small shop in the Little Tokyo section of Los Angeles. Since then, the business has evolved and grown to be the world’s largest producer of mochi ice cream. It is available in more than twenty flavors – including Cookies & Cream, Strawberry, Cookie Dough and Mango as well as dairy-free Chocolate and Strawberry. All products are soy-free, made with milk containing no rBST and non-GMO ingredients.
