Australis Aquaculture has announced the expansion of its Better Fish flagship line of frozen Fair Trade-certified Barramundi with the introduction of two new retail offerings. The Greenfield, Massachusetts-based company is the world’s leading producer of Barramundi, a white fish that has recently achieved the “fastest growth in US consumer awareness and interest,” according to Datassential.
Better Fish Barramundi offers health-conscious shoppers looking to add more sustainable seafood to their diet a tasty, high-quality mealtime solution. Quickly becoming a kitchen staple for fish enthusiasts and seafood newbies alike, it is offers nutritional value as well as sustainability.
“The last two years have fundamentally changed how consumers eat, and seafood must compete harder than ever to win over mouths and minds,” said Josh Goldman, the company’s chief executive officer and co-founder. “To break through, we are committed to offering products that deliver value and consumer satisfaction, while advancing human health, food security, and sustainability.”
Australis Aquaculture received Fair Trade certification in April 2021 in recognition of its operating practices and adherence to world-class social and environmental standards. The new packaging for The Better Fish Barramundi frozen bag line is rolling out across the USA to over 5,000 retail and club locations. Each 12 oz bag has an MSRP of $9.99.
The Better Fish will also introduce Tuscan Herb Butter Barramundi and Crispy Fish Tenders to complement its Lemon Herb Butter and Garlic Teriyaki flavors. Tuscan Herb Butter Barramundi features individually wrapped Barramundi portions glazed in a buttery tomato, garlic, and chive sauce. Crispy Fish Tenders features lightly breaded, hand-cut Barramundi pieces that can be cooked in the oven or air fryer.
“Our future is about maximizing the well being of people and the planet,” said Julie Qiu, director of marketing at Australis Aquaculture. “We’re challenging what the association between seafood and health can be through our product experience and brand expressions. The Better Fish aspires to support physical, mental, and emotional health – as well as the future of the planet.”