The Harrisburg, Pennsylvania, USA-headquartered National Frozen & Refrigerated Foods Association’s (NFRA) Summer Favorites Ice Cream & Novelties promotion is heating up along with rising temperatures this June and July. The trade group’s annual marketing and public relations campaign for the frozen confectionery segment features a Retail Display Contest, VIP Coupon and Freezer Giveaway, and other activities to reach out to shoppers and increase sales.
The Retail Display Contest encourages innovation and creativity as NFRA members compete on the merchandising front during the promotion months. Eye-catching displays will showcase sponsoring brands Blue Bunny, Blue Bunny Bomb Pop, Blue Bunny Champ!, Blue Bunny Sweet Freedom, Diana’s Bananas, Fat Boy, Graeter’s, Ittibitz, Kemps, Kemps Frozen Yogurt and Lindy’s, as well as the association’s ice cream and novelties point of sale materials.
Displays will also direct consumers to NFRA’s Easy Home Meals website and Facebook page to enter the VIP Coupon and Freezer Giveaway. Creators of the best displays for the 2015 Summer Favorites promotion will receive Golden Penguin awards. Winners will be recognized in six regional categories on October 12 at the NFRA Convention in Dallas, Texas.
The Summer Favorites VIP Coupon and Freezer Giveaway offers consumers prize opportunities designed to drive more traffic to the ice cream and novelty aisles, as well as to the sponsoring brands’ and NFRA’s websites and social media channels. Winners are selected every week of the promotion to receive exclusive manufacturers’ coupons, culminating with a grand prize drawing for a chest freezer, courtesy of Hussmann.
NFRA will promote the giveaway and deliver key messaging about ice cream and novelties to consumers on www.EasyHomeMeals.com, Facebook, Twitter, Pinterest and YouTube, as well as through NFRA’s Cool Bites consumer e-newsletter.
Additionally, ice cream and novelties will be the focus of a television spot from the Mr. Food Test Kitchen in July that will broadcast to four million households. The producer’s website and newsletters will provide additional exposure to millions of visitors and subscribers.