Baked Goods & Desserts

Proceeds from EnviroKidz Waffle Sales Help Save Endangered Species

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Nature’s Path Foods has introduced the EnviroKidz line of nutritious, certified organic kids’ waffles. The new products come in two flavors: Penguin Party (Cinnamon) and Polar Beary (Pink Blueberry). Both are vegan, gluten-free, and made without artificial flavors or colors. Each serving contains 14 grams of whole grains and five grams of plant-based protein.

“They are chock full of healthy whole grains and protein,” said Arjan Stephens, general manager of Richmond, British Columbia, Canada-based Nature’s Path. “Believe it or not, the protein comes from navy beans and peas. This means kids are getting lots of delicious, certified organic veggies in every bite. But I guarantee they’ll never guess it, because they taste so good!”

Polar Beary gets its pink color from beets and blueberries. And despite their sweet taste, there are just 5 grams of sugar per serving in both varieties of waffles.

As with all EnviroKidz products, a portion of every purchase goes towards protecting endangered species. To date, EnviroKidz has donated more than $3.5 million to organizations that work towards saving threatened and endangered animals, including donations to the Jane Goodall Institute and the Dian Fossey Gorilla Fund.

EnviroKidz Polar Beary waffles aim to highlight the plight of polar bears, which are classified as an endangered species. The brand has now deepened its existing partnership with Defenders of Wildlife, which is dedicated to the conservation of polar bears. 

As the African penguin is also endangered, the EnviroKidz Penguin Party waffles will highlight their plight and the work of Penguins International. In the last 50 years, the population of the African penguin (featured on the EnviroKidz Penguin Party box) has dropped by 80% and there are only about 23,000 breeding pairs left in the wild. Penguins International is working to protect their future.

“As part of our mission to always leave the earth better than we found it, it is so important for us as a company to help protect endangered and threatened species,” said Jyoti Stephens, vice president in charge of mission and strategy at Nature’s Path. “We treasure both Polar bears and African penguins and hope our donations will help ensure they flourish for many generations to come.”

Nature’s Path Foods offers an extensive line of frozen waffles, with flavors ranging from Buckwheat Wildberry and Pumpkin Spice to Chia Plus, Flax Plus, Dark Chocolate Chip, Maple Cinnamon and Homestyle.