Ice Cream & Frozen Yogurt

Salty, Bubbly, Twisted Impulse Treats to Beat the Heat

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Lymington, Hampshire, England-based New Forest Ice Cream has extended its impulse range of wrapped ice creams and frozen lollies with three new products for summertime enjoyment: Salted Caramel Cone, Double Bubble and Twisted Trio. The cone has a suggested retail price of £1.60, while the lollies go for £1.40.

With the salted caramel trend showing no sign of slowing down, the latest launch is an on-trend take on a classic that adds sophistication to hand-held frozen treats. Made using 100% naturally-sourced ingredients, the crisp waffle cone is filled with real dairy salted caramel ice cream and features a center of rich salted caramel sauce and a chocolate topping. This complements an existing range of dairy cones that include Mint, Vanilla & Chocolate, and Strawberry.

Aimed at appealing to youngsters, the new Twisted Trio is comprised of lemon sorbet, strawberry sorbet and vanilla ice cream shaped into a spiral design. Double Bubble has no artificial flavors or coloring and is pale pastel blue and pink in color with a true nostalgic bubble gum flavor.

Every product in the impulse range features vibrant packaging designed to stand out in the increasingly competitive section of retail freezer cases and on children’s menus

“Impulse product sales have continued to perform strongly across both the retail and foodservice sectors due to their convenience and suitability for all members of the family to consume while on the go, so it’s important to update offerings with some exciting new products year on year,” said Christina Veal, director of New Forest Ice Cream. “We are confident that our impulse range has something for all tastes.

The company also offers ice cream retailers a line of branded freezers in numerous shapes, sizes and designs as well as a bespoke design service for POS material to complement the products in the impulse range.