SIA Glass Switches from Plastic to FiberCup for Sustainability, Design

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The Swedish ice cream brand SIA Glass has introduced renewable packaging from Arta Plast for part of its range. Made from paperboard Cupforma Natura by Stora Enso, the package contributes to the company’s environmental sustainability by reducing its carbon footprint 50% compared with the former plastic package.

Slöinge, Falkenberg-based SIA Glassis part of Sweden’s oldest family-owned company, Bertek Group, with a tradition of locally produced, high-quality foods since 1569. Today SIA Glass ice cream is sold in supermarkets throughout Sweden.

The company aims to halve its carbon footprint by 2025 and will therefore be reviewing its entire portfolio in order to reduce fossil-based material in packaging. As the first step on the journey, SIA Glass switched its organic and lactose-free store range to a 0.65 liter bowl made of paperboard from Stora Enso.“It was a challenge to find an innovative, renewable package that can help us reduce fossil-based material, since we couldn’t compromise the oval form, which is an established part of our brand. It makes 94% of the brand awareness among our consumers. So, for us the form, sustainability and leak proof structure are the most important aspects of packaging,” said Stefan Carlsson of SIA Glass.

The ice cream company discussed its demands with Swedish packaging manufacturer Arta Plast, which presented FiberCup as an environmentally friendly solution that provides the formability and functionality required. More than half of the FiberCup is renewable material, and it can be disposed via of via the carton recycling route in Sweden. The switch to FiberCup reduces CO2 emissions from SIA Glass by109 tons per year, 37% less than plastic packaging.

“Packaging is high on the agenda for us, said Carlsson. “The company has been around for over 450 years, and sustainability has always been an integral part of our business. Consumers are increasingly demanding renewable packaging that is as much fossil-free as possible. The new pack is now used for part of our portfolio, but it is a step to the right direction, and we will continue to look for low carbon packaging solutions for our entire range.”