Bomb Pop is collaborating with Crush Soda in a “bombs away” drop of Bomb Pop Crush on the USA retail market this summer. The concoction features three Crush flavors packed into each pop distributed frozen on a stick: juicy grape, refreshing strawberry and tangy orange.
The iconic Bomb Pop brand, part of the Le Mars, Iowa-headquartered Wells Enterprises portfolio, was launched in 1955 as a rocket-shaped red, white and blue ice pop. The product’s iconic shape and distinct soft, icy texture has appealed to generations of consumers over the last 65 years.
“We are thrilled to add Bomb Pop Crush to our portfolio,” said Jeremy Hrynewycz, senior brand manager. “This new frozen treat is sure to satisfy tweens, teens, parents and anyone looking for an epic mashup that takes you on a three-part fruity flavor journey.”
Crush Soda, owned and marketed by Keurig Dr Pepper, is the newest partner to work with the Bomb Pop brand. It joins the likes of current collaborations including Hawaiian Punch, Jolly Rancher and Warheads.
Retailing for $3.49 per box containing a dozen 4.5-ounce sticks, Bomb Pop Crush is now available throughout the Unites States at retail stores including Walmart, Kroger, Harris Teeter, Hy-Vee, Food Lion and SuperValu.