Englewood Cliffs, New Jersey-based Unilever United States has introduced Magnum Double Tubs. The range is available in four flavors:
- Double Sea Salt Caramel, featuring vanilla ice cream with swirls of sea salt caramel sauce and milk chocolate shards incased in a milk chocolate shell
- Double Cookie Crumble, sweet cream ice cream with swirls of chocolate cookie sauce and milk chocolate shards in a milk chocolate shell
- Double Chocolate & Ganache, boasting rich chocolate ice cream with swirls of chocolate ganache sauce and milk chocolate shards incased in a milk chocolate shell
- Double Cherry Truffle, cherry ice cream with swirls of cherry sauce and milk chocolate shards in a milk chocolate shell
“In 2018 we launched Magnum Tubs, a first-of-a-kind indulgent ice cream experience, and this year we’re offering even more ways for fans to indulge with our new Magnum Double Ice Cream Tubs,” said Leslie Miller, director of ice cream in North America. “Each of our Double Tubs flavors comes from one of our classic bars, like our most-loved flavor, Magnum Double Caramel Ice Cream Bar. This favorite has been re-imagined into our New Double Sea Salt Caramel Tub, which gives consumers that same delicious taste and fine premium ingredients in an unapologetically indulgent experience.”
Magnum Double Ice Cream Tubs join the brand’s seven existing classic tubs and are available in the ice cream aisle of grocery stores and mass retail outlets throughout the United States for a suggested retail price of $4.49-5.99 per 14.8 fluid ounces.