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Unlimeat Expands Reach into United States Natural and Organic Market

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Unlimeat, a major player in the alternative meat industry in Asia, is ramping up its expansion into North America. The Seoul, Korea-headquartered company, which operates in the United States from offices in Los Angeles, has announced the debut of plant-based Korean BBQ, Pulled Pork and Mandu products at natural and organic stores including Mollie Stone’s Markets, Berkeley Bowl and Lassens Natural Foods & Vitamins in California, in addition to Good Earth Markets in Utah. This marks its most significant achievement since securing listings at the Albertsons supermarket chain earlier this year.

Mollie Stone’s Market is a local retailer in the San Francisco Bay area active at nine locations. Oakland-based Berkeley Bowl is a supermarket renowned for organic and natural offerings, including a wide variety of vegan food options and local produce. Lassens specializes in wholesome, minimally processed, and additive-free products.

Unlimeat’s Korean BBQ offering, formulated to resemble sliced beef, is a plant-based product suitable for various cooking methods including grilling, pan frying and wok stir-frying. It pairs well with a wide range of seasonings and marinades to cater to diverse appetites.

Pulled Pork from Unlimeat features a sweet and savory barbecue sauce, while its Mandu, a Korean-style large-sized dumpling, is filled with approximately 30% plant-based meat and an assortment of vegetables including cabbage, scallions, chives, and garlic.

In addition to these SKUs, the company has introduced a range of ready-to-heat products inspired by Korean cuisine recipes, such as frozen Kimbap and frozen rice balls. They also plan to resume selling plant-based jerky on Amazon, which quickly sold out after its initial launch last year.

Rich in nutrients derived from rice bran, defatted soybean powder and other byproducts that are typically discarded in the food production process, Unlimeat’s upcycled offerings are produced at the largest plant-based imitation meat exclusive factory in Asia.

“We will continue to provide various options to the US market with versatile vegan products featuring healthier and cleaner ingredients, infused with a Korean touch,” said a company spokesman.