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US Foods Lends Retailers Distribution Support; Promotes Easter Eat-In

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Rosemont, Illinois-headquartered US Foods has secured approximately 20 retail distribution partnerships across national grocery store chains, wholesale grocers and consumer packaged goods brands. The partners include Kroger, C&S Wholesale Grocers, Albertsons Companies and Homeland grocery stores.

To date more than 700 US Foods distribution workers have been temporarily contracted to support this work. They are primarily in warehouse roles such as selectors who choose product for shipping and truck drivers who deliver product directly to a retailer’s distribution center or retail location.

In addition, US Foods is selling much-needed product to retailers across the country as they strive to maintain inventory given unprecedented consumer demand.

“As our country responds to the impacts of Covid-19, the demand on grocery retailers continues to grow,” said Chairman and CEO Pietro Satriano. “Through these partnerships, we are creating new opportunities for our distribution workforce while helping to maintain the nation’s food supply. We value these new relationships and expect to add more partners as the situation continues to evolve.”

East-In for Easter

Meanwhile, US Foods has launched an East-In for Easter campaign that calls for diners across the country to support their favorite restaurant operator by ordering carryout or delivery as they plan modified in-home celebrations on Easter Sunday, April 12.

“Traditionally, many families have enjoyed dining at their favorite brunch or lunch place as a part of their Easter celebration. Even with dining restrictions in place, we believe people can still make this a special day,” said Diane Hund, senior vice president of marketing at US Foods. “We hope families use this as an opportunity to break up their shelter-in-place routine by putting on their Sunday best, setting the table and sitting down to enjoy their favorite Easter meal.”

As part of the Easter Eat-In campaign, US Foods has launched new tools and resources on the company’s website to help operators rethink their approach to Easter brunch needs in the carryout or delivery environment. Restaurants around the United States are ready to provide the food, and some are even ready to supply tablecloths, Easter baskets and other things that will make this a special day.

As the nation continues to practice social distancing, the Easter Eat-In campaign also encourages diners to enjoy their meal with their loved ones by calling them on the phone or launching a video chat so they can celebrate together.