Brooklyn, New York-based Van Leeuwen, known for its made-from-scratch dairy and vegan ice creams, has announced the launch of a line of indulgent bars inspired by classic favorites. The six-item range includes three dairy-based Vanilla Caramel Swirl, Toffee Brown Sugar and Raspberry Cheesecake offerings, while the creamy Vanilla Wildberry Swirl, Brown Sugar Honeycomb and Triple Chocolate Swirl feature a vegan oat milk base that the producer insists “will fool any dairy diehard.”
“We haven’t been this excited about a product launch since introducing our vegan line eight years ago,” said Ben Van Leeuwen, the company’s co-founder and chief executive officer. “We’ve spent the past 12 months perfecting every element and we are blown away by what we have been able to create. Our six ice cream bar creations feature the ice cream and vegan ice cream our customers know and love, enrobed with thick, custom blended, high-quality fair trade chocolate and crunchy coatings that create an entirely new Van Leeuwen experience.”
Four-packs of Van Leeuwen Ice Cream Bars are now available online. In March the products will be rolled out in select grocery stores across the country, including Whole Foods, Giant, Central Market, Big Y and Heinen’s.