Grimsby, England-headquartered Young’s Seafood is expanding its popular Chip Shop range with Chip Shop Lighter, offering consumers in the United Kingdom battered fish containing 45% less saturated fat. The lighter recipe cod and haddock fillets are made to especially appeal to health-conscious shoppers and bring incremental growth to the category by breaking down key barriers to entry.
“After many months of development and research, we’re excited to bring this product to the market,” said Marketing Director Jason Manley. “Chip Shop is one of the most loved frozen ranges in Britain and we want to make sure everyone can enjoy the great taste of these products. Saturated fat is a big concern for many, so our new range allows more consumers to enjoy a delicious battered fish fillet, without worrying about the fat content.”
Following on from its Masters of Fish launch, this latest introduction is part of Young’s wider investment to reach new customers. Chip Shop Lighter packs containing two large-size fillets are now being rolled out at Tesco, Asda and Waitrose stores across the UK.