Just ahead of National Peanut Butter Day in the United States on January 24, M&M’S Ice Cream is launching its newest innovation: the Peanut Butter Ice Cream Cookie Sandwich! The sweet treat is a nod to the enduring popularity of peanut butter, which creportedly continues to reign as the No. 1 nut flavor among US Gen Z and Millennials consumers of ice cream.
The Newark, New Jersey-based Mars company’s M&M’S Peanut Butter Ice Cream Cookie Sandwich delivers a delightful multi-texture flavor experience that combines the crunch of M&M’S Milk Chocolate Minis, the melt-in-your mouth sweetness of “home-baked” style sugar cookies and the rich, creamy feel of 100% real peanut butter ice cream. Leaning into the popularity of peanut butter, this innovation joins the M&M’S Ice Cream portfolio with a sweet-and-salty creamy peanut butter twist.
“National Peanut Butter Day just got a whole lot sweeter with the launch of this product,” said Chanel Gant, marketing director of Mars Ice Cream. “Peanut butter is the Gen Z and Millennial flavor of choice when it comes to ice cream pairings. With this new creation, we’re bringing that beloved flavor to the freezer aisle in a way that perfectly matches their cravings, offering a nostalgic yet innovative treat, creating moments of everyday happiness for our consumers.”
The M&M’S Peanut Butter Ice Cream Cookie Sandwich joins the popular M&M’S Ice Cream’s Cookie Sandwich lineup, which includes Vanilla, Chocolate and Cookies & Cream varieties. Now available at retailers nationwide, M&M’S Peanut Butter Ice Cream Cookie Sandwiches come in single serve (3.5 oz.) and 4-packs (14 oz.).
