Leming Bar, North Yorkshire, England-headquartered Froneri has announced that Cadbury Caramilk, available as sticks and in tubs, is the newest addition to its ice cream portfolio. The “cult flavor” favorite, which debuted as confectionary in the United Kingdom in June of 2021, will now be enjoyed in frozen form, with a velvety smooth center, coated in a golden blend of caramelized white chocolate.
Launching in ASDA and other major retail stores in February, it joins Cadbury Dairy Milk chocolate sticks and Cadbury Dark Milk in the expanding lineup of sweet treats. The new sticks will sell for £3.50 per pack (4 x90ml), while the 480ml tubs will go for the same price.
The Cadbury Caramilk ice cream stick, which recently rolled out in Australia, went down well with consumers in the land down under. Meanwhile, the UK launch is aiming to bring incremental growth by attracting more Cadbury ice cream devotees. There is a particular focus on the millennial audience.
Brunhilde VanAntwerp, head of marketing for Cadbury ice cream products in Britain, commented: “Following the success of the confectionary range, we were able to see that customers desire to try new ice creams. The UK confectionary launch showed that 13 weeks from introduction, Cadbury Caramilk became worth £15.45 million (Nielsen statistics for the quarterly period ending March 12, 2022), proving that it is a taste already loved by many.”
She added that Frioneri has “an exciting launch planned for Caramilk, with a full marketing campaign in the pipeline which will feature a digital, PR and social media activity.”