DiGiorno Bakes Up Limited Edition Deadpool & Wolverine Themed Pizza

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DiGiorno is joining forces with Marvel Studios’ Deadpool & Wolverine in movie theaters across the United States on July 26, for what the Solon, Ohio-based Nestlé USA marketing department describes as a “chaotic good cinematic universe takeover collaboration that defies the laws of common decency and will tickle tastebuds of pizza lovers everywhere.”

The brand’s new limited-edition pizzas inspired by Deadpool & Wolverine are now entering the frozen food aisles at retail stores nationwide. Four DiGiorno Classic Crust Pizza varieties are available, as described below.

The Wade Special: A sweet and salty combo not just for mercs, made with pineapple and black olives to pay homage to Wade Wilson’s pizza in the first movie.

Gimme Chimi: A chimichanga-inspired pizza that is topped with spicy cumin sauce, beef, jalapeno, cheddar and mozzarella cheeses.

Spicy Wolvie Pie: Crafted with Wolverine and other meat lovers in mind, this pie is stacked with pepperoni, chorizo and bacon.

Maximum Pep: Made with maximum flavor and zero regrets – just like Deadpool’s decisions – Maximum Pep is piled high with sliced and diced pepperoni.

Every flavor, except for the Spicy Wolvie Pie, comes with a back-of-the-box bonus: a cut-out Deadpool mask so fans can cosplay as the Merc with a Mouth while their pizza bakes. The Wade Special, Gimme Chimi, Spicy Wolvie Pie and Maximum Pep pizza varieties have an MSRP of $6.49 (prices may vary by retailer).
“DiGiorno is always looking for ways to tap into mainstream culture by pushing culinary boundaries through unique innovations and flavors, from our recent Thanksgiving Pizza to our all-onion ‘Cry-Pie,’ and we are now introducing our latest, most chaotic pies yet,” said Kimberly Holowiak, senior brand manager.