The Edy’s and Dreyer’s ice cream brands in the USA, part of the Frioneri portfolio since being acquired from Nestlé in 2020, have unveiled the Rocky Road Collection, which features six premium flavors loaded with mix-ins. The rollout to retail stores this month is in tribute to the O.G. Rocky Road, which was created by founders William Dreyer and Joseph Edy as one of the first ice cream flavors in America with mix-ins. The range is inspired by the spirit of iconic flavors and nostalgic childhood recipes, amped up for today’s consumers with a new twist of extreme indulgence.
“Dreyer’s Grand Ice Cream was founded in 1928 with the mission to spread smiles and provide delicious ice cream that the whole family could enjoy together, and that mission remains the same, if not more relevant today,” said Julianne Feder, the Oakland, California-headquartered company’s senior associate brand manager. “The new Rocky Road collection is designed to send ice cream lovers on a treasure hunt of indulgent mix-ins, full of flavor, decadence and texture.”
With mix-ins like chunks of cookie dough, handfuls of chocolate covered toffee and creamy spoonfuls of peanut butter, the assortment offers a variety of flavors and textures for all tastes. The six flavors being introduced as part of the Rocky Road Collection include:
• The Original Rocky Road. It boasts crunchy almonds and bite-size chewy marshmallows folded into classic chocolate ice cream. (1.5 quart; $5.99)
• Mocha Almond Avenue. This offering features rich swirls of fudge and crunchy almonds. (1.5 quart; $5.99)
• Chocolate Peanut Butter Park. The blend mixes peanut butter into chocolate ice cream and adds chocolate covered peanut butter cups for an extra level of indulgence. (1.5 quart; $5.99)
• Salted Caramel Pretzel Path. Production of this new product starts with rich salted caramel ice cream, followed by layered-in swirls of fudge, pockets of chocolatey covered toffee, and crunchy chocolatey covered salted pretzels.(1.5 quart; SRP: $5.99)
• Brownie Brick Road. This sweet treat features a gooey brownie center and crispy edges. (1.5 quart; SRP: $5.99). It’s also available in 14 oz. containers selling for $2.99 in select stores.
• Cookie Cobblestone. This new twist on S’mores is made with chocolate sandwich cookies, gooey swirls of marshmallows and chunks of cookie dough, all surrounded by rich chocolate ice cream. (1.5 quart; SRP: $5.99). It’s also available in 14 oz. containers selling for $2.99 in select stores.
