New Blue Bunny Soft Serve Twist Pints Available in Seven Flavors

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Blue Bunny is bringing a new twist to grocery store freezer aisles in the United States with the launch of Twist pints. The seven offerings, now available at Walmart, Kroger, Food Lion, Albertson’s, Safeway and Publix, combine two twisted flavors adorned with a ribbon of “ooey gooey goodness.” Varieties include Chocolate Vanilla, Strawberries & Cream, Cookies & Cream, Candy Bar, Mint Chocolate, Blu’s Birthday Cake and Cherry Chocolate.

“The overwhelmingly positive response to launching Twist Cones fueled our determination to take the dual-flavored soft serve experience to the next level with Twist pints,” said Jeremy Hrynewycz, brand marketing director at Le Mars, Iowa-headquartered Blue Bunny. “We carefully curated each twist to incorporate two flavors that consumers love to make one ‘dual-icious’ experience. We’re confident that these one-of-a-kind pints are the indulgent frozen treat experience consumers are looking for in 2024.”

Throughout April, Blue Bunny is partnering with Great Wolf Lodge indoor water parks to launch Twist pints by conducting Twisted Taste Tests across the country. At select locations, visitors will be invited to try the new pints right before riding down twisty, twirly water slides for the “ultimate taste test experience.”

Blue Bunny is a brand of Wells Enterprises, the largest privately held ice cream manufacturer in North America. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, today the company employs nearly 4,000 people and is an independent operating unit of the Ferrero Group. Wells produces more than 200 million gallons of ice cream per year and distributes the output throughout the USA. In addition to Blue Bunny, it makes lower-calorie Halo Top, Bomb Pop and Blue Ribbon Classics.