Performatrin Culinary Debut Slots Pet Valu Dog Food in Freezer Case

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Pet Valu, a leading specialty retailer of pet food and pet-related supplies in Canada, has launched Performatrin Culinary, a line of minimally processed, thaw and serve frozen food for dogs. Made of human grade ingredients with added vitamins and minerals, the initial range consists of a selection of eight raw and seven gently cooked recipes including Beef Risotto, Pork Feast and Raw Chicken Dinner.

“Culinary pet food, including frozen raw, frozen gently cooked and freeze-dried raw formats, is one of our fastest growing categories, with an increasing number of devoted pet lovers seeking out less processed foods for their pets,” said Matthew Shanks, vice president of proprietary brands at Markham, Ontario-headquartered Pet Valu. “Made using unique recipes that were developed exclusively by our in-house nutritionist, Performatrin Culinary taps into this need with products that are delicious, convenient, and compellingly priced to help dogs thrive.”

Made in a Canadian facility that also produces food for human consumption, the products are cooked slowly at low temperatures and flash frozen to lock in nutrients. Formulated to support healthy digestion, healthy skin and coat, and strong teeth and bones, the meals can be eaten as complete and balanced servings or as toppers, while the boneless chicken wing and meatball snacks provide high-protein benefits.

Made in small batches, Performatrin Culinary Frozen Raw meals contain approximately 90% meat, triple-ground bones and organs, and approximately 10% fruit, vegetables vitamins and minerals. The products provide the convenience of a raw diet without having to mix, measure or chop the ingredients. The raw meals are also available in Butcher’s Select variety packs, making it easy to rotationally feed pet dogs different proteins.

All Performatrin Culinary Gently Cooked and Raw recipes are complete and balanced according to Association of American Food Control Officials (AAFCO) standards. The meals and snacks do not contain gluten, wheat, corn, soy, artificial preservatives, colors or flavors. They are packaged in pre-portioned patties for Frozen Raw and zip-sealed pouches for Gently Cooked meals.

In business for more than 40 years, Pet Valu operates over 700 corporate-owned or franchised retail stores across Canada.