Yasso, the Boulder, Colorado-headquartered frozen Greek yogurt specialist, on September 13 announced that it has surpassed $200 million mark in retail sales and claimed the No. 6 novelty ranking in the United States, based the recently released IRI Multi Outlet data (period ending 8/21/22). The better-for-you frozen snacking brand is now the “fastest growing scaled brand across ice cream and novelties, and growing 5x the category,” according to a press release issued by the company.
The company credits much of its recent success to its innovation platforms, including Chocolate Dipped Bars, Sandwiches, Poppables and Mochi, complementing the brand’s strong core bar business.
“Yasso delivers consumers differentiated, delicious, snacking experiences that they feel good about, and has proven it has extendibility beyond just after dinner dessert occasions and into late afternoon snacking,” said CEO Craig Shiesley. “Our innovation pipeline will continue to attract incremental, new households making Yasso an incredibly valuable brand for the category and our retail customers, paired with best-in-class repeat and loyalty rates that rival top conventional brands.”
On the heels of Yasso’s latest milestones, the company is on track to top $300 million in retail sales in 2023, having experienced +60% growth in the latest IRI period with its new snackable platforms contributing 9% of that growth. The company also now has the third largest national distribution footprint in the frozen novelties category, behind only Private Label and Outshine.
Yasso co-founder Drew Harrington commented: “We launched Yasso 11 years ago with a mission to fill a gap in the frozen aisle with better-for-you, superior-tasting alternatives, and the growth and evolution of the brand has been astounding.”
Co-founder Amanda Klane added: “Since day one, we have been steadfast in our mission to deliver permissible indulgence, and we credit much of our longevity to our consistent desire to deliver and improve consumer satisfaction.”