Private Label

Aldi Lauded as Value Leader and Preferred Private Label Marketer

LinkedIn Pinterest Tumblr

Aldi Inc. has earned the title of Value Leader in the Market Force Information Grocery Benchmark Study for the tenth year in a row. Additionally, the retail chain’s private label products were named the most preferred among American consumers in the annual study, which surveys thousands of shoppers about their grocery buying preferences.

“Ten years at the top is validation of our commitment to offering customers the lowest possible prices on their grocery needs, every single day – and that will never change. Customers have always counted on us for our low prices, and we’re thrilled to also be recognized as the nation’s most preferred private label brand,” said CEO Jason Hart.

Aldi’s award winning frozen LiveGfree Pepperoni-stuffed Pizza.

This decade-long recognition from Market Force is one of several recent value and price accolades the company has received. Aldi has been No. 1 for price for three years running, according to the Dunnhumby Retailer Preference Index Report, Grocery Edition. Additionally, a 2019 Kantar study found that nine out of 10 respondents who shopped at Aldi said it was “more cost-effective” than other grocery stores.

“The insights Market Force provides through our annual supermarket study serve as a meaningful performance measure in the marketplace,” said Ira Davies, global senior vice president of sales and marketing for the Peachtree Corners, Georgia-headquartered consultancy. “It is great to see our research affirm the value proposition of Aldi as the industry landscape has evolved over the last 10 years. Consumer feedback consistently shows that Aldi leads the marketplace in value.”

The Market Force Information US Grocery Benchmark Study surveyed more than 10,000 consumers to gather feedback about their grocery shopping experiences, such as checkout speed, convenience, store cleanliness and value.

Wave of Expansion with 70 More Stores this Year

Batavia, Illinois, USA-headquartered Aldi, a unit of Mülheim, Germany-based Aldi Süd, is one of America’s fastest growing retailers, serving millions of customers nationwide. With nearly 2,000 stores across 36 states, the discount chain is on track to become the third-largest grocery retailer by store count by the end of 2022.

Before the end of this year it aims to open 70 more units while entering the Greater Phoenix market in Arizona and supporting further Gulf Coast store expansion with a new distribution center in Loxley, Alabama.

“Each new store is an opportunity to serve another community,” said CEO Hart. “As we continue to expand, we promise to do everything in our power to offer the lowest prices, every day, without exception. In fact, as food costs are rising across the country, we’re lowering prices on hundreds of items to meet our customers’ increased need for savings.”

CEO Jason Hart

In recent years, ALDI has invested more than $5 billion in a multi-year, nationwide growth initiative to update existing stores and to open at hundreds of new locations. It has also expanded e-commerce offerings and in May announced the accelerated rollout of its curbside grocery pickup service to nearly 600 stores by the end of July.