Private Label

Caterforce Extends Chefs’ Selections Line with Raft of Menu Pleasers

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Caterforce has launched 20 new products as part of its own label Chefs’ Selections portfolio in the United Kingdom. The expanding range is a collection of more than 350 frozen, chilled and ambient products distributed to clients in the hospitality and catering sector.

Among items just debuted are three varieties of cooked bacon, cultured dairy products, breaded mushrooms and halloumi fries. The new cultured dairy offerings include Greek style yoghurt, natural yoghurt, crème fraiche and mascarpone.

Halloumi Fries handily serve as a natural dip stick for spicy salsa and other flavorful sauces.

Caterforce is also working on a number of innovative products to launch at the start of next year, to include an assortment of tortilla chips and wraps, quiches and cakes.

“Chefs’ Selections is a major focus for us, and we are passionate about delivering the right product for our customers,” said Kelly Orme, the Macclesfield, Cheshire-based company’s group buying manager. “We develop new products with our members and follow a rigorous NPD process, with ongoing quality checks. Every product is hand-picked from BRC-accredited suppliers and comes quality assured so our customers can be confident of consistently high quality and great value for money.”

Caterforce has won a number of accolades for the Chefs’ Selections range. Its Victoria Sponge Cake was recently recognized in the highly coveted ‘Great Taste’ awards competition. Three other products – Sweet Potato Fries, Chocolate Pinata Cake and Balti Cooking Sauce – were winners at the 2019 CCM Chefs’ Own Brand Awards, and the American Battered Chicken Fillet struck silver during the British Frozen Food Federation Product Awards earlier this year.

“We have invested in developing and improving our offerings through extensive taste testing, enhanced technical support, bench marking and regular quality assurance reviews,” said Kelly. “The existing products and upcoming ranges are available exclusively through our members.”

Since its inception in 2012, Chefs’ Selections has grown to be a £50 million-plus own label brand.