Fish & Seafood

Sweden’s First ASC and MSC Certified Sushi Chain Opens in Four Cities

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Reko Sushi & Bowls, Sweden’s first sushi chain to be fully certified by both the Aquaculture Stewardship Council (ASC) and Marine Stewardship Council (MSC) has opened for business, with four restaurants in Malmö, Lund, Helsingborg and Ängelholm exclusively offering responsibly and sustainably-sourced seafood.

“We have a lot of experience working with sushi, but now we’ve taken responsibly produced sushi to a new level,” said Daniel Joannou, creator and founder of the company (pictured above with fellow partner Magnus Wallin). “By only using ASC and MSC certified fish and shellfish we are able to serve our customers the most delicious sushi without compromising on environmental considerations. We are all really excited to be leading this trend in Sweden.”

The owners previously operated the Rå Epok sushi chain, which was committed to not serving red-listed or endangered fish. The newly refurbished restaurants of Reko Sushi & Bowls take this commitment further.

“We’re thrilled that Reko Sushi & Bowls is giving customers the opportunity to enjoy sushi that has been responsibly sourced,” said Inger Melander, ASC’s commercial marketing manager for Northern Europe. “The rigorous and transparent nature of our standards assures that consumers can be confident that ASC-certified seafood has been produced in a way that minimizes environmental and social impacts. That means they can get on with enjoying their sushi safe in the knowledge that they are rewarding responsible producers.”