GoodPop has launched Chocolate Vanilla Sandwiches, which are being promoted as “the first ever gluten-free oatmilk frozen dessert sandwich.” The product is the Austin, Texas-based company’s first venture into stickless frozen treats.
Consumers are seeking more dairy-free options, and according to SPINS data, plant-based novelties (any treat on a stick, cone or sandwich) grew market share of the total frozen desserts category in the United States by 35 percent in 2021.
“With plant-based novelties being the fastest growing segment in the ice cream category and consumer feedback showing demand for better for you frozen desserts, the time was right to take our philosophy and elevated sourcing standards to expand beyond the pop and create our version of an ice cream sandwich as we continue to redefine the frozen novelties category,” said President and COO Rahul Shah.
At 110 calories each with only eight grams of sugar content, GoodPop’s Chocolate Vanilla Sandwiches are the first gluten-free, oatmilk frozen dessert sandwich on the market that is 100% plant-based and gluten-free. The product is also kosher, and made with only fair trade, non-GMO ingredients.
“We love reinventing classic nostalgic favorites with better-for-you ingredients, which means they have a much shorter ingredient list and are allergen-friendly, but without sacrificing taste,” said CEO Daniel Goetz. “We decided to enter new territory because we saw an opportunity in the market to recreate the cult classic ice cream sandwiches like the ones we grew up with in the 80s and 90s, but with cleaner ingredients that are more delicious and better for people and the planet.”
Four units are packed per box, which has a suggested retail price range of $4.99 to $5.99. Chocolate Vanilla Sandwiches are now available at Whole Foods Market, Sprouts, HEB, Gelson’s and Raley’s retail stores in the United States, as well as online.
All GoodPop products are USDA certified organic or Non-GMO Project Verified, dairy and gluten free and made without HFCs, GMOs, refined sugars or sugar alcohol sweeteners.