Nick’s, the Swedish-style “better-for-you” snacks and treats brand, is kicking off the new year by releasing six new light ice cream pints made to appeal to folks who demand healthy, nutritious products without sacrificing flavor.
Building on fan-favorites that have been ranked as the #1 direct-to-consumer pint ice cream delivery range in the USA since July 2021, Nick’s newest indulgent flavors feature tasty inclusions with less net carbohydrates, no added sugar, and 260-420 calories per pint. Selections include:
- Rocky Fjord (9g net carbs; 370 calories per pint), featuring creamy choklad ice cream, huge chunks of nuts, and plenty of marshmallows
- Campfire S’mörgs (8g net carbs; 270 calories per pint), marshmallow ice cream dotted with chocolate chunks and swirled with graham crackers
- Swedish Munchies (8g net carbs; 330 calories per pint), featuring vanilla and chocolate ice cream swirled with large chunks of cookie dough and hunks of brownie
- Raspbär Swirl (8g net carbs; 260 calories per pint), creamy vanilla ice cream swirled with tart raspberries and chocolate
- Hazelnöt Kram (5g net carbs; 420 calories per pint), hazelnut ice cream mixed with chocolate chunks and a chocolatey swirl
- Strawbär Cheesecake (8g net carbs; 270 calories per pint), featuring cheesecake ice cream with sweet strawberries and graham cracker swirl
According to a December 2021 survey conducted by OnePoll, many consumers will soon hit a “resolution cliff” – the date at which they begin slacking on their 2022 New Year’s resolutions. While 35% of respondents believe they’ll achieve some of their goals this year, the average resolution-setting respondent anticipates falling behind before the end of the month, specifically by January 29.
“January 1st comes around and people start passing on snacks, holding off on sweets, and limiting themselves all in the name of self-improvement,” said Carlos Altschul, Nick’s chief executive officer. “But setting resolutions that restrict you from the things you love proves hard to follow. This is made clear by the nearly half of respondents who shared their top obstacle in completing resolutions was that they tried to give up something they enjoy.”
Thanks to some “sweet science” from Sweden, consumers never have to compromise with Nick’s when it comes to the taste and texture of ice cream, and especially their lifestyle choices. The six newest flavors are “a representation of snacking innovations making the world a healthier place,” supported by the brand’s latest raise of $100 million in Series C funding.
“Instead of giving up what you love this year, we suggest making positive changes that don’t come with a sacrifice, especially when it comes to eating healthy,” said Altschul. “There are many options now for enjoying indulgent treats, without the sugar and calories. The New Year should be a time of optimism, hope and happiness – and that includes saying ‘yes’ to the snacks and treats you love. ‘Yes’ to seconds and thirds. And ‘yes’ to a healthy lifestyle.”
About the Company
Founded in Sundbyberg, Sweden by Carl Backlund and Niclas Luthman in 2017, Nick’s has expanded to 16 markets including the United States and United Kingdom with a growing range of “better for you” snacking treats. Featuring a proprietary blend of sweeteners and exclusive patent protected ingredients, products are made to deliver the experience of full fat, full sugar snacks with a fraction of the calories and no added sugar.
