Though more than 80% of American households have ice cream in their home freezers, according to IRI only about 11% of the products are dairy-free offerings. Why is the percentage so low?
Many consumers believe that dairy-free alternatives just don’t stack up to real dairy frozen desserts. A recent survey found that among mostly-plant-based food consumers in the United States, around two-thirds always choose the dairy version of ice cream, while only around a quarter consider dairy-free alternatives as options.
Up for the challenge to win the hearts and stomachs of ice cream lovers in the USA, So Delicious Dairy Free, a Broomfield, Colorado-based supplier of dairy-free products for more than 30 years, has announced that it is out to “scoop up” a bigger part of the traditional ice cream market with Wondermilk, a new line of dairy-free frozen desserts. All feature a blend of dairy-free ingredients specially designed to deliver on key attributes of traditional dairy, including sweetly balanced taste and creamy texture. Five pint flavors and and two cone offerings – each of which is Vegan Certified and Non-GMO Project Verified – are now rolling out in grocery stores throughout the United States:
The range of So Delicious Wondermilk Pint flavors includes Buttery Pecan (featuring rich caramel),Vanilla, Chocolate Cocoa Chip, Cookies & Creme, and Strawberry. The Sundae Cones offerings are Salted Caramel and Vanilla Peanut.
“Let’s face it, people are still skeptical about dairy-free alternatives, especially when it comes to ice cream,” said John Starkey, president of plant-based food and beverages, Danone North America, owner of the So Delicious brand. “We asked ourselves if we could do something revolutionary – transform the right blend of dairy-free ingredients to create deliciousness that rivals the rich and creamy attributes of dairy ice cream. Our dedicated team worked tirelessly, and now So Delicious Wondermilk is raising the bar for the entire dairy-free frozen dessert category, further disrupting the shelves as the brand has done for more than 30 years.”
The $5.49 suggested retail price for Wondermilk Frozen Desserts is the same for pints and a box containing three cones.